“No plan at all is a plan to fail”. My grandfather told me this growing up, and it’s proven to be true, time and time again. It’s the same in everyday life as it is in business. And in my line of work, planning means staging for success.
I grew up in a real estate family, who were the top real estate agents of their time in Charlotte, NC. Now they own a chain, RE/MAX Executive, training other real estate agents on how to market and sell houses. Being around a real estate family has prepared me for my own career in real estate and I am loving the local Asheville and Western North Carolina market! I also studied marketing during my business undergrad at UNCA, and it was always my absolute favorite class!
Now I am a real estate agent and I specialize in listing and selling residential and commercial properties. I do this successfully by preparing my listings with comprehensive research, custom stylings and pre-marketing strategies.
Staging is what i truly excel in. I previously worked in the Art and Design fields so I understand and can execute interior (and exterior) staging and design. This allows me to accentuate the positives of any home, while minimizing (hiding) the negatives. Two recent examples of successful staging were accomplished at 19 Secrest Dr. and 16 Rich St., one in nearby Arden, NC and the other residing in the heart of West Asheville!
19 Secrest Dr. was a 2,930 square foot, beautiful six bedroom, 2.5 bath home that stood idle on the market for 9 months with a different agent. I got it under contract in just 11 days by executing several “pre-marketing” strategies that proved invaluable in getting the house sold. I started by bringing in my own painters to do some touch up work. They do excellent work for an unbeatable price. I then had the house professionally cleaned while I staged the interior and organized the exterior. 19 Secrest is on Waightstill Mountain, 2 minutes from Biltmore Park Town Square, an upscale shopping center opened in mid-2009 in Asheville, North Carolina with its anchors being REI, Regal Cinemas, Barnes & Noble, with lots of other small shops.
16 Rich St. was a 1,526 square foot, 3 bedroom, 2 bath home in the heart of West Asheville that also stood idle on the market for 6 months. I did the same thing with this house as well and it sold in 2 months. All it took was a little research some pre-marketing routines to turn a previously stale listing into a hot and sought after property. This beautiful home resides right off of Haywood Rd., walking distance to shops like Littlest Birds, Oyster House, Sunny Point, and the ever so popular Carrier Park!
Staging for success is what i call it, and it complements my real estate career while adding value to a homeowner wanting to sell their home. I don’t charge exorbitant fees for staging. I charge a one time flat fee that covers the costs of paying my movers. After we get the house ready to go on the market we also do the professional photography, videography, and marketing. Where I get paid is at the closing table when your house sells. That’s how much confidence I have in myself, and my methods, of getting you and your home the best price in the market.
Don’t hesitate to reach out with your own listing, selling or staging questions. I’m here to help you be successful in the Asheville and Western North Carolina real estate market.